Now that you've enabled Shopping, you can use shopping tags to highlight products in your photos and videos across feed and Stories.

Shopping tags in posts

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

  1. Tap "Add photo".
  2. Add a caption.
  3. Tap on "Tag products".
  4. Tap on photo.
  5. Search for product.
  6. Select product.
  7. Tap "Done".
  8. Tap "Share".

Shopping stickers in Instagram Stories

Immediately after you've chosen an image for your story, follow the below instructions before posting:

  1. Tap the sticker icon in the top right-hand corner.
  2. Select the product sticker from the sticker tray.
  3. Select the product from your catalogue that you want to feature.
  4. Move the product sticker to where you would like it to appear on your story.
  5. Change the text color of the product sticker by tapping the sticker.
  6. Share your story.
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